A Discovery of Multimedia

Christina Keating's New Media Coursework!


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CW3 – Final Submission Post

The following documents and elements are being submitted as part of my final submission for the Marketing Campaign coursework:

  • YouTube Video Advertisement
  • Radio Advertisement
  • 4 Lamp-post Advertisements
  • 2 Magazine Advertisements
  • Full Costing Document for the entire promotional package
  • Social Media Relations
  • Social Networking Plan
  • Personal Reflective Statement

YouTube Video Advertisement, Storyboard and Script

gofresh Storyboard Page 1

gofresh Storyboard Page 1

gofresh Storyboard Page 2

gofresh Storyboard Page 2

Video Script Coursework 3

Radio Advertisement

4 Lamp-post Advertisements

Poster Ad

2 Magazine Advertisements

First Magazine poster to be posted in the first magazine

First Magazine poster to be posted in the first magazine

Second Magazine poster to be posted in the second magazine

Second Magazine poster to be posted in the second magazine

Full Costing Document for the entire promotional package

gofresh Juicer Campaign Full Costing Document

Social Media Relations

The product has been promoted on Facebook: Social Media Site:

http://www.facebook.com/gofreshJuicer

Social Networking Plan

Social Networking Plan

Personal Reflective Statement

Reflective Report

Advertisements


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CW3 – All Footage Collected for the video

All footage for the video has been collected now, as it had to be collected in several different locations, this was difficult. Especially with regards to lighting. However, I feel that the first parts of the video are the more generic ‘light’ parts, and then the latter part of the video (where lighting was an issue) takes place in a kitchen, so even though the lighting is different, this may not affect the overall video quality.

 

In accordance with the social media plan, new posts about juice mixes have now been added to the facebook page: http://www.facebook.com/gofreshJuicer

 

 


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Full Costing Document for the entire Promotional Package

I completely forgot about the full costing document completed for promotional package. The following word document presents this cost estimation, as well as a description of some lump sum figures required for advertising space, such as radio air time and social media advertising through Twitter.

gofresh Juicer Campaign Full Costing Document

Next post will present the status of the promotional Video.


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Video and Social Marketing progress

The following work has been started this week:

1) Promotion of the gofresh Juicer on Facebook. So far, the lamp-post adverts, the magazine adverts and the product itself has received great feedback. Today, the radio-advert will be posted on there to receive feedback.

http://www.facebook.com/gofreshJuicer

 

2) Filming for the promotional video has begun.

Shooting Video Has Begun

 

 


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Progress during week off

The following work was completed this week:

  1. Two magazine ads (and an alternative to the second magazine ad)
  2. A storyboard and script for the final YouTube video. The video will a TrueView In-stream video, meaning it can be between 30-60 seconds, and you will only pay if users decide to watch it beyond 30 seconds. This is the type of video that can be skipped after 5 seconds.

Below are images of the magazine ads:

First Magazine poster to be posted in the first magazine

First Magazine poster to be posted in the first magazine

Second Magazine poster to be posted in the second magazine

Second Magazine poster to be posted in the second magazine

Alternative to the second magazine ad

Alternative to the second magazine ad

The following is the video script, as well as a scan of the storyboard (consists of 2 pages):

Video Script Coursework 3

gofresh Storyboard Page 1

gofresh Storyboard Page 1

gofresh Storyboard Page 2

gofresh Storyboard Page 2


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Coursework Progress: Week 21

This week the following three elements have been completed for the project:

1. Promotional lamp-post posters (4 in total):

Poster Ad

2. The radio advert has been finalised:

3. The social media plan has been finalised:

Social Networking Plan

For the social media plan estimated budget, the following websites have been researched in order to understand the pricing of advertising online a little better:

Twitter (2013), Promoted Accounts [online]. https://business.twitter.com/products/promoted-accounts-full-service. [Accessed: 02 April 2013].
Website used to understand Twitter’s own policy on how a company can promote themselves on Twitter.

Francis, A. (2012). Twitter advertising – is it worth the high costs?. IonSearch.co.uk [online]. 16 September 2012. Available from: http://www.ionsearch.co.uk/twitter-advertising-is-it-worth-the-high-costs. [Accessed: 02 April 2013].
Website researched to understand further the pricing of using Twitter promoted accounts, as the exact pricing was not listed on the Twitter website.

YouTube (2013), Pre-Roll Ads [online]. http://www.youtube.com/yt/advertise/en-GB/in-stream.html. [Accessed: 02 April 2013].
YouTube describe pre-roll ads and how they work. This page also gives good tips on how to make a successful advertisement video.  

Alleger, J. (2012). How much do ads on YouTube cost? [online]. 7 August 2012. Available from: http://ppbh.com/how-much-do-ads-on-youtube-cost/. [Accessed: 02 April 2013].
The YouTube website did not give detailed information on the actual cost per view, therefore this site was used as reference. Although cost per view can vary, and companies can enter bids, the pricing and information on this website seems more viable.