The work completed currently includes collection of images for the billboard posters. After driving down Sheikh Zayed road, it has been decided to create 4 posters. There seems to be a few “lamp-post” posters presented in this way. They work effectively as the viewer doesn’t only drive past one, but several, thus have a greater chance of getting caught by what the ad is about. According to the Out There Group (2013), the possible sizes for lamp-post ads are 3m x 2m and 4m x 2m.
As with the radio ad that is being created, I currently have an issue creating music energetic enough to fit a morning advertisement about colour and brightness. This should be done by the end of the weekend.
Work completed this week includes business-cards, stationery and a shopping bag (large) for the company “Cuisinier”: producers of the gofresh Juicer.
Outtheregroup (2013), Outdoor Media Availability [Online]. Available from: http://www.outtheregroup.com/ outdoor-media/ [Accessed: 21 March 2013]