A Discovery of Multimedia

Christina Keating's New Media Coursework!

Social Marketing Campaign: First Post

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gofresh Juicer – A Cuisinier product.
 – “Squeeze colour into life”

I have chosen this product because it allows me to:

  •  Design with bright colours
  •  Design with fruits (again, fruit colours are beautiful)
  •  Add an element of health
  •  Play on the words: fresh, vibrant, bright

In order to make the product and brand known, I would like to interact with consumers through either Twitter or Facebook, by letting them post their favourite mixes of juice, thus letting them share ideas. Under normal circumstances I would like to present a prize for the most creative combination but as this is a university project, perhaps just a point scoring system whereby you get stars when you post a recipe. A nutritional calculator, which calculates the nutritional content for each combination, is a must!
I am still undecided on the target audience. Whilst health-conscious mothers would be ideal, it would be fun to try to target an audience of younger men and women in their 20’s and perhaps early 30’s. This will be decided upon during the next week.


Author: christinakeating

From the 80s. 75% Danish/25% British-Irish. Perfectionist and a worker-bee (I’ve been told). In my 3rd year of a BSc (hons) in IT & BIS at Middlesex University. Love drawing and believe you can take over the world if you fully master Photoshop (and Google!).

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