A Discovery of Multimedia

Christina Keating's New Media Coursework!

Social Marketing Campaign: First Post

Leave a comment

gofresh Juicer – A Cuisinier product.
 – “Squeeze colour into life”

I have chosen this product because it allows me to:

  •  Design with bright colours
  •  Design with fruits (again, fruit colours are beautiful)
  •  Add an element of health
  •  Play on the words: fresh, vibrant, bright

In order to make the product and brand known, I would like to interact with consumers through either Twitter or Facebook, by letting them post their favourite mixes of juice, thus letting them share ideas. Under normal circumstances I would like to present a prize for the most creative combination but as this is a university project, perhaps just a point scoring system whereby you get stars when you post a recipe. A nutritional calculator, which calculates the nutritional content for each combination, is a must!
I am still undecided on the target audience. Whilst health-conscious mothers would be ideal, it would be fun to try to target an audience of younger men and women in their 20’s and perhaps early 30’s. This will be decided upon during the next week.

Advertisements

Author: christinakeating

From the 80s. 75% Danish/25% British-Irish. Perfectionist and a worker-bee (I’ve been told). In my 3rd year of a BSc (hons) in IT & BIS at Middlesex University. Love drawing and believe you can take over the world if you fully master Photoshop (and Google!).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s