Posters and advertisements
Train, bus and bus stop advertisements are not appropriate for my current target audience, however, research has still been done on this to gain ideas:
The audience for these ads have time to read text as they wait for their bus or train. The poster therefore needs to entice them to want to read on.
Blue Line Media (2013) state that train ads are viewed by commuters 7 days a week, not only working commuters but also leisure commuters. It is therefore important to ensure that the ad poster has high impact.
There are many different ads and commuters are bombarded with advertisements, so to avoid commuters ignoring the add, it must have a high impact. (Collins, 1999). There are several different types of train ads offered; for example, UK’s Network Rail (2013) offer not only in-train advertising space, but also allow companies to advertise on ticket barriers, on walls inside the station, in washrooms, on bridges above trains and roadside billboards that trains pass by.
Next week’s research is on billboards and magazine ads.
Collins, K (2011), Promoting a Product, Exploring Business [online], http://www.web-books.com/eLibrary/NC/B0/B66/075MB66.html [accessed: 26 February 2013]
Blue Line Media (2013), Train Advertising in 50 Cities – Rail Advertising Company [online]. http://www.bluelinemedia.com/train-rail-advertising [accessed: 26 February 2013]
Network Rail (2013), Advertising and Promotions [online]. http://www.networkrail.co.uk/aspx/1580.aspx [accessed: 26 February 2013]